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How much does it cost to run AI yourself?

The costs consist of three predictable building blocks: hardware, license, and adoption. You pay for your infrastructure, not for tokens, API calls, or user counts.

The three building blocks

1. Hardware (one-time purchase)

Server S1 costs €19,890, Server S2 €39,890, Dell D1 €34,490, and Dell D2 €49,490 (non-binding, excluding VAT). The software license is charged separately each year. Details are on the pricing page. For larger hardware, contact us.

2. License (yearly per GPU)

The software license costs €1,490 per GPU per year, starting in year one (non-binding, excluding VAT). The software license covers security updates, new features and optimized AI models, optionally with remote monitoring and support. You decide whether to renew. Your infrastructure remains operational even without renewal.

3. Adoption (on request)

Integration, custom development, consulting and training are quoted individually. Talk to us about your requirements.

Prefer renting over buying?

With managed on-premises rental, you get hardware including operations and monitoring for €1,490 per GPU per month (non-binding, excluding VAT). The servers stay on your premises and we manage technical operations remotely.

We can also manage your existing, customer-owned infrastructure. Contact us to discuss the scope and pricing individually.

Run your own scenario

How on-premise compares to cloud GPUs over three years depends on your team size and usage. Our interactive cost calculator estimates total costs, break-even, and the residual value of the hardware on an S2 basis (non-binding, excluding VAT). The annual license is included in all three years. Dell capacity is not calculated.

Open the cost calculator

A note on cloud costs

Cloud prices are not guaranteed to stay stable. Token models, limits, and model upgrades tend to drive costs up over time. On-premise is predictable, independent, and not tied to users or tokens.

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